Quest for the Elevator Speech |

Quest for the Elevator Speech

Published by Carin May 24th, 2007 in General, Avo reinvents itself (again)

Okay Avos, so after our meeting on Tuesday, we have all been challenged to come up with one line that best describes us - our elusive ‘Elevator Speech’.

Here is the list of words that we wanted to use, so the challenge is to take these words (some, not all!) and make a one-liner out of them that best describes what we do, and how we do it.

Remember that the end date for the challenge is Thurs 31st May.

Words and Phrases:

Communication. Humour. Connecting. Business.

Conversations. Guacomole. Authentic. Soft Skills.

Fresh. Genuine. Open. Magical. Caring. Creative.

Passionate. Unique. ‘Fun with intent’. People. Real.

‘A symphony out of single notes’. Talking.

‘Work better together’. ‘It’s not what we do, it’s how we do it’

What we didn’t want to say/be/do:

Flaky. Corporate. Use ‘buzz’ words. Be ‘over-funky’. Stereotyped.

Be ‘just another training company’. Try to avoid ‘multi-syllable words’.

Go forth Avos, and find us a winner!

11 Responses to “Quest for the Elevator Speech”

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1 Tracy Scott May 24th, 2007 at 4:36 pm

I don’t know how a couple of words can capture our essence. I keep thinking ‘metaphor’…but that’s dangerous if you are not a poet. When I speak about avo, I find myself talking about ‘growing people’. I think of sowing new skill seeds into people’s lives. I think of those delegates, who like bulbs, just need spring rain and suddenly, what was there already is birthed: there are hosts of golden daffodils, beside the lake, beneath the trees, fluttering and dancing in the breeze…ok ok I am getting seriously carried away now (thanks Wordsworth). Let’s face it: our name almost always evokes a conversation. “Err no, we are not a restaurant. We are a soft skills training company.” The story about the avo tree is magnificent and captures our essence completely. Good luck avo’s. Looking forward to reading your responses.
2 yojules May 24th, 2007 at 4:38 pm

Tracy, you are such a magical creature! What beautiful words you have found there!
3 Grant Newton May 27th, 2007 at 10:30 pm

How about some of this: “We have great converstations with people in a soft skill training environement that helps them grow skill and confidence when connecting with people” or
“We are a soft skills training company that work on interpersonal communication skills much like many other companies out there, but its not what we do its how we go about it. We’re fresh, genuine, caring and creative and we have a great time talking to people about having real, confident conversations at work.”
or
“We have wonderful conversations with people about interpersonal communication and how to be confident and effective at work. It’s really a bit like making guacomole the fundamatal ingredients are always the same its just having the confidence to mix it differently that creates a magical outcome”
4 Hanli Buber May 28th, 2007 at 7:50 pm

This is mine: “We help all kinds of people connect better by teaching them how to say what they mean, mean what they say and really listen to each other. It makes good business sense to learn these skills.”
5 Carin May 29th, 2007 at 3:45 pm

I’m thinking something sweet, short and to the point, like…:

We help create magic conversations, or, We bring the magic into conversation, or, We bring freshness to interpersonal magic, or We are interpersonal magic-makers…

Yes, no. maybe? Ponder ponder ponder… .
6 Janine May 29th, 2007 at 4:26 pm

I have been on your site a number of times and really enjoy what I see!!! You seem like such a dynamic team and would love one day to be part of the Guacomole….. so I was practicing my elevator pitch…. for you and here it is…

We are a unique Soft Skills company with a fresh approach, a passionate fun-loving team of authentic individuals committed to having genuine conversations together with you around taking your business to the next level of creation. We are the jalapeno in the Guacomole.

Have a great HRDA show!

If you need another jalapeno for your divine creation it would be my privilege.
7 Jules Newton May 30th, 2007 at 4:55 am

Hey, jalapeno - what a lovely rendition of who we are - you’re definitely a good ingredient of the guacomale mix!

We’re bursting at the seams at the moment - we have just take on our brand new training manager, Vanessa, a new finance person, Tsepho, and a training person, project resource, Patricia, so Elaine has been very strict with me about cooling it on bringing new friends into the Avo space:)

Keep in touch, though - you never know what comes up!
8 nomsa May 30th, 2007 at 2:28 pm

We are passionate in helping people to communicate more effectivelyin business environment.
9 Elaine May 31st, 2007 at 7:18 pm

We are a soft skills training company who understands the value of being real, fresh, passionate and incredibly dynamic while being absolutely dedicated to our clients .So while we do lots of stuff other companies do, you’d have to go far to find one with our flavour…actually it’s just not possible. It’s not what we do, it whose doing it and how we do it that makes sets us apart.
10 jen Jun 3rd, 2007 at 2:46 pm

We provide the safe sparkly space for people to learn more about themselves and the people they work with. This leads to better understandings and opens the door to wonderful comunications.
11 Evelyn Jun 4th, 2007 at 12:16 pm

We are real, because we are helping people to understand each other and create a better life .We are helping people how to communicate softly with clients and partners.

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Building and delivering training solutions that empower people with skills and insight to make better choices and live bigger lives. Being brave enough to take on the challenges at a scale that makes a significant impact in SA and beyond