Jules has another article in the People Dynamics for September.

“Not just getting the job done” focuses on the relationship economy, which has replaced the information economy that was all about what you can access, and when you can access it, of recent years.

In it Jules says that customers know you have access to all kinds of information about them, but they want to know that they’re more than just a number.

To quote: “Consumers today feel that the better you know them, the more likely you are to deliver a value-added service. And it works both ways, as they are more likely to remain loyal to you if you take the time to understand them.”

“And so the relationship economy begins internally, managing your staff relationships - managing people well, not just getting the job done.”

Ver interesting article Jules!