It’s not rocket science…
Published by Carin March 13th, 2008 in General, Avo in the media
Oh, to have such talent! Another fab article is available for all of you to devour!
Check out Jules’ online article from today, on Marketingweb, about Brand Management.
In it she talks about how branding doesn’t have to cost an arm and a leg and require an entire team (no jokes!).
It’s more about being conscious of ‘who you are’ as a business and working with it.
It’s a great article with lots of insight and practicality, so don’t miss out!
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Quality article Jules.
I can appreciate the sentiment that building a brand begins with designing a letterhead and business cards and evolves to public relations and beyond. I also recognise that the little things like ensuring that the teaspoons are clean (and laid out uniformly) make all the difference in the world. Having clean shoes and matching the colour of your belt to the rest of your attire, ensuring that your bad breath isn’t the only thing that your client remembers after a sales presentation and being genuine to yourself and your clients are just a few of the other factors that contribute to building your brand.
Phew! sounds like a lot of work! No it isn’t. It’s just a matter of taking pride in yourself and your company. This attitude coupled with good timing and great relationships with your Designer, PR manager and your public (internal and external) will surely steer you in the right direction.
A thought for the rest of us mere mortals out there. Surely this attention and pride can be inculcated into our general lives as well to help create our own personal brands? Think of yourself as ‘Gill the PTY(ltd)’, ‘Clint the Closed corp.’ and so forth. The combination of which makes “Avovision the Business”!