I must confess to being completely delighted with the Footprint branding our creative team has come up with. Thanks so much to Caroline, Caren, Carin, Hanli, Sandi and Vanessa for your fabulous input.

The logo is steeped in symbolism which won’t necessarily mean much to people out there, but is very meaningful for those of us who are putting the company together.

It’s a series of shapes which mean things: The square is the architypal masculine shape: it represents our customers (mostly corporate, with masculine DNA), who will be bringing the financial resources to help our company succeed. The triangle is the feminine, and that will be the DNA of our Footprint, but also the women we will empower through this venture. The circle is about the union of masculine and feminine - a gestalt which realises energy and synergy far beyond what they can create alone.

The spiral is my personal symbol - it represents a journey inward for resources and learning, and a reach outward and upward to higher levels of purpose. And the arrows represent the programmes we will deliver: Manage your Money; Manage your Health; and others that we will create as we perfect our capability as a training company.

The payoff line, Reach Learn Stand, means the following: Reach is about the geographies we can acces through our unique operating model, and the people we can reach because of the low price of training we are able to charge; Learn is about what we will help the people of this country to do; and Stand is about helping the poor of this country to stand on their own two feet in a sustainable way.

I love the power and soul that is suggested by these things. Send us luck and blessings as we take more steps towards creating this space!