Pick your “winner” first!

As a natural observer, I am finding this year intriguing. When the economic crisis hit, I assumed that the majority of companies would freeze… and yes there was some icing up (especially in recruitment of new talent) - and yet there is some very interesting movement happening within organisations - I call it, “pick your winner first!”  

What do I mean - well - essentially it means that current talent within your organisation is HOT property. Every business unit wants to ensure that they reach their projected income and associated targets. Every business unit leader knows that they need highly engaged talent to do that and every business unit leader knows that he who grabs (oops I mean secures) the talent first is ahead in the race.

My message to the leaders of business is this: a) Know what you want, b) Know who you want and c) Know how to get them. Clear communication of your business goals, honesty with prospective internal placements, recognition of achievement and nice rewards go a long way to securing the people you need. Rewards are diverse; from the obvious financial reimbursement to opportunities to shine in high visibility projects. Many of the talented professionals I speak to value a learning environment - where they are stretched and opportunities to gain new skills and experience are presented - training budgets may be reduced but should never be overlooked as a mechanism to retaining great talent.

Now a message to the employee is that you can be the HOT property. This is not the time to hide away in your corner, hoping to stay below the radar! This is the time to shine. Knowing your strengths, valuing your unique contribution to the business and learning to communicate that contribution to your employees is key for exposure. We at Avo, call it your BRAND PROPOSITION. You want to make sure that when the big boys come looking, you know what you want, what you can do and that they take notice. This may sound a little “rah-rah” - and for those who know me - you know that I am not hectic on self-promotion - and yet I know without a doubt that it is time to move beyond SURVIVING to THRIVING. The Brand of One course is a perfect tool in helping you clarify your brand proposition. This course will assist you in knowing your values and priorities. It will also help you communicate this effectively. You definitely don’t want to be tongue-tied when chatting to the bosses.
We will be hosting three Brand of One courses this year.  The cost per person is R2555 (ex VAT). There is an early bird discount that applies and also a group booking discount.  

  • 3 April 2009
  • 14 July 2009
  • 29 September 2009

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