Access to Bottom of the Pyramid markets. Everyone wants it! Over the past few years it’s been dawning on marketers that there are a lot of people living at the ‘Bottom of the Pyramid’.

Our company has been delivering community-based financial literacy education workshops for a few years now. We help unemployed and unskilled people in communities set up their own training companies, and then provide them with the training, content, mentoring and business-in-a-box tools to be able to deliver the workshops locally.

Jules’ new article, about this, is featured in the latest Practical Marketing Magazine.

Check it out here.